A Specialist Consultancy Delivering the Luxury Approach

Defining Luxury in a Dynamic Landscape

At Coney Luxury Branding, we empower brands with strategic insights, innovative approaches, and a deep understanding of today’s evolving luxury consumer. Our expertise helps brands craft compelling narratives, refine their positioning, and create exceptional luxury experiences that resonate in an ever-changing market.

Our Areas of Expertise:

  • Luxury Consumer Insights – Understanding the desires and behaviors of today’s high-net-worth individuals.
  • Brand Identity & Positioning – Crafting a unique and authentic presence in the luxury space.
  • The Luxury Experience – Enhancing customer journeys through immersive, high-touch experiences.
  • Digital & Boutique Strategies – Blending online and offline luxury to create seamless brand interactions.
  • Luxury in Transitory Spaces – Elevating the luxury experience in travel, hospitality, and retail environments.
  • Consultancy & Thought Leadership – Providing expert guidance through tailored consulting, masterclasses, and keynote speaking.

With expert-led knowledge and strategic differentiation, CLB helps brands thrive in today’s competitive and evolving luxury landscape.

Latest in Luxury

10th April 2023

Listen to Debbie’s latest discussion on luxury in running

BBC RADIO 4 – YOU & YOURS! 

https://www.bbc.co.uk/programmes/m001kwv8

Is luxury running a thing? There’s a new 120 mile race where the competitors get Michelin-starred food and a sauna to help their recovery. Debbie chats to Sharli Vahl (Radio 4 host) and Kate Carter (running journalist) about the idea of luxury in ultra marathons.

Blending Heritage and Innovation: How Technology is Rewriting Luxury

By Dr Debbie Coney Luxury has always been defined by tension — between past and present, craft and innovation, heritage and reinvention. Nowhere is this more visible than in the evolving relationship between luxury and technology. Far from being opposites, these two forces are increasingly intertwined, shaping how we experience, value, and understand luxury. NFTs and …

The Future of Silent Luxury and the Evolving Expectations of the Modern Luxury Consumer

In an era of economic volatility, cultural introspection, and rapid digital change, a quieter form of luxury is gaining prominence. Once a niche aesthetic reserved for insiders, silent luxury has become a powerful cultural and commercial force—defined by discretion, restraint, heritage craftsmanship, and ethical integrity. My recent investigation into the evolution of silent luxury explores how this …

Pop-Up Prestige: How Ephemeral Spaces Are Reimagining Luxury Retail

Dr Debbie Coney I’ve long been fascinated by the emotional, cultural, and symbolic power of luxury spaces—from the stillness of a high-end boutique to the transience of an airport terminal. My doctoral work explored the airport as a luxury space, where shopping becomes fleeting, ritualised, liminal, and laden with meaning. That research sparked an enduring interest in …

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