A Specialist Consultancy Delivering the Luxury Approach

Defining Luxury in a Dynamic Landscape

At Coney Luxury Branding, we empower brands with strategic insights, innovative approaches, and a deep understanding of today’s evolving luxury consumer. Our expertise helps brands craft compelling narratives, refine their positioning, and create exceptional luxury experiences that resonate in an ever-changing market.

Our Areas of Expertise:

  • Luxury Consumer Insights – Understanding the desires and behaviors of today’s high-net-worth individuals.
  • Brand Identity & Positioning – Crafting a unique and authentic presence in the luxury space.
  • The Luxury Experience – Enhancing customer journeys through immersive, high-touch experiences.
  • Digital & Boutique Strategies – Blending online and offline luxury to create seamless brand interactions.
  • Luxury in Transitory Spaces – Elevating the luxury experience in travel, hospitality, and retail environments.
  • Consultancy & Thought Leadership – Providing expert guidance through tailored consulting, masterclasses, and keynote speaking.

With expert-led knowledge and strategic differentiation, CLB helps brands thrive in today’s competitive and evolving luxury landscape.

Latest in Luxury

10th April 2023

Listen to Debbie’s latest discussion on luxury in running

BBC RADIO 4 – YOU & YOURS! 

https://www.bbc.co.uk/programmes/m001kwv8

Is luxury running a thing? There’s a new 120 mile race where the competitors get Michelin-starred food and a sauna to help their recovery. Debbie chats to Sharli Vahl (Radio 4 host) and Kate Carter (running journalist) about the idea of luxury in ultra marathons.

The New Idea of Luxury: Wellbeing, Sport and the Quiet Status Economy

Luxury once announced itself loudly: engines, square footage, champagne corks. Today, it communicates in far subtler ways. Silence. Control. Precision. Presence. In 2026, luxury is being redefined around a new set of values—wellbeing, sport, and travel—that together form a quiet but powerful status economy. This shift reflects a broader cultural recalibration: away from accumulation and …

Luxury at a Turning Point: What 2025 Taught Us — and What 2026 Demands

by Dr Debbie Coney As we move into 2026, it’s clear that luxury is not simply recovering from a difficult year — it is redefining itself. 2025 marked a moment of reckoning for the sector. Around 20 million consumers stepped away from luxury, discounting became widespread, and price rises increasingly outpaced perceived value. What initially looked …

Blending Heritage and Innovation: How Technology is Rewriting Luxury

By Dr Debbie Coney Luxury has always been defined by tension — between past and present, craft and innovation, heritage and reinvention. Nowhere is this more visible than in the evolving relationship between luxury and technology. Far from being opposites, these two forces are increasingly intertwined, shaping how we experience, value, and understand luxury. NFTs and …

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